ProjectVisual System / Campaign
Field Notes
Field Notes turns a visual system and campaign direction into a coherent digital world with a clear brand attitude, refined surfaces, and calm user guidance.
Year
2025
Type
Visual System
Client
Field Notes
OverviewFelicé Studios
A visual direction designed to work as a digital system.
For Field Notes, imagery, interface feeling, and digital pacing were distilled into an experience that communicates the brand quickly and remains memorable.
The focus is clear visual decisions, reusable structure, and a presentation that works across campaigns, websites, and launch communication.