ProjectBrand / Website
Soft Objects
Soft Objects connects brand thinking and web design in a precise digital world with a distinct identity, refined interfaces, and calm user guidance.
Year
2025
Type
Brand
Client
Soft Objects
OverviewFelicé Studios
A visual direction designed to work as a digital system.
For Soft Objects, imagery, interface feeling, and digital pacing were distilled into an experience that communicates the brand quickly and remains memorable.
The focus is clear visual decisions, reusable structure, and a presentation that works across campaigns, websites, and launch communication.